Kochi pilot loop — now onboarding
Build goodwill with every
hydration drop.
Project Vellam delivers premium bottled water as a public utility in humid Kochi hotspots, turning daily hydration into trusted sponsor visibility.
The Mechanism
Three steps to
a trusted Kochi loop.
We pair sponsor visibility with an essential city utility: clean hydration in high-humidity public zones.
Design city-first label creatives
Build a full-wrap bottle label with local offers, neighborhood context, and a QR code that routes users to nearby partner rewards.
We deploy hydration where demand peaks
From Marine Drive to Panampally Nagar, we manage cold-stock placements, handouts, and neighborhood timing windows.
Convert goodwill into measurable action
People hold your bottle during commutes and walks, then scan for instant offers. Sponsors get attributable claims, visits, and repeat footfall.
Network Status
Preparing for launch
Batch 001 — Kochi Pilot
Marine Drive + Panampally Nagar + Infopark
Marine Drive
Zone mapped
Panampally Nagar
Zone mapped
Infopark
Scouting
The Incentive Loop
Drink. Scan. Return. Earn.
A closed loop that benefits everyone. You get water and deals, partners get footfall, and the city gets cleaner streets.
Step 1
Free Hydration
Pick up a chilled bottle at Marine Drive. 100% free, no catch.
Step 2
Scan & Claim
Scan the label to unlock offers (10-20% off) at nearby cafes and shops.
Step 3
Return for Cash
Done drinking? Return the empty bottle to a partner kiosk for ₹2-₹5 credit.
Example flow
Free water → 10% off at Steam & Bean Cafe → Return bottle for ₹2 credit
Zero waste. Real savings. Measurable impact.
Why Project Vellam Works
We don't just sell impressions. We sell physical brand affinity wrapped in utility.
45 minutes of literal holding power.
Digital ads average 1.5 seconds of view time. Project Vellam bottles stay in your customer's possession for an average of 45 minutes, creating a subconscious physical connection with your brand.
100% Unskippable.
No ad-blockers offline. High visibility in high-traffic areas.
Contextual Targeting
Select specific events to hit your exact demographic.
Direct-Response Ready
Every bottle features a scannable QR code linking to your promotional landing page, enabling instant attribution and conversion tracking.
Target Zones
Three corridors. One pilot loop.
We're launching where humidity, footfall, and local commerce intersect — the three highest-impact zones in Kochi for sponsor visibility.
Marine Drive
Kochi's premier waterfront promenade — sunset walkers, joggers, and families every evening. Peak humidity meets peak footfall.
Expected Daily Impressions
10,000+
thirsty people passing daily
Panampally Nagar
Residential-commercial hub with cafes, gyms, and daily commuter traffic. High dwell time, repeat exposure across local businesses.
Expected Daily Impressions
7,500+
thirsty people passing daily
Infopark Kochi
Kerala's largest IT park — 70,000+ professionals commuting daily. Captive weekday audience with strong purchasing power.
Expected Daily Impressions
12,000+
thirsty people passing daily
For Local Sponsors
Advertise smarter with
Project Vellam
Traditional ads get ignored. Project Vellam puts your brand directly into the hands of your target audience at the moments that matter most.
Thousands of Real-World Impressions
Each event generates thousands of organic brand interactions with engaged audiences.
Direct Brand Engagement
People hold, see, and interact with your brand — not just scroll past it.
QR Code Placement Tracking
Track every scan, click, and conversion with built-in QR code analytics.
Targeted Audiences
Choose events by demographic, location, and interest to reach your ideal customer.
Cost-Effective Marketing
Lower cost-per-impression than billboards, social ads, or traditional print media.
Sustainability
The "Return & Earn" Loop.
We don't just distribute plastic; we buy it back. Incentivizing users and businesses to keep Kochi streets clean.
Current stage
1. Community Distribution
Cold-stock bottles are distributed across Marine Drive and Panampally Nagar during high humidity windows.
Founding Vision
We're building this with Kochi, not for it.
Project Vellam isn't live yet. We're assembling a founding cohort of 10 local brands to co-create the first hydration utility loop on Marine Drive and Panampally Nagar.
Pre-launch, on purpose
We have no fake metrics or staged testimonials. What we have is a clear model: sponsor-funded hydration that solves a real problem in humid Kochi, while generating measurable local ROI.
10 founding sponsors
The pilot loop is limited to 10 brands. Founding sponsors get priority placement on Marine Drive and Panampally Nagar, early pricing, and direct input into the loop design.
Zero Waste, Verified
Our cost model includes a ₹2-₹5 retrieval incentive. We pay users to return bottles, ensuring they don't end up in the Periyar. It's hydration without the guilt.
Interested in becoming a founding sponsor?
The first 10 brands shape the loop. Early sponsors get permanent visibility priority.
Apply for the Pilot LoopLaunch your city placement
Stop renting impressions.
Start building connection.
Join local sponsors using Project Vellam's hydration utility network to create goodwill and measurable neighborhood conversions.
AI Assistant
Let's design your Kochi loop.
Chat with our intelligent sponsor bot. It gathers your requirements organically and pipes them straight to our partnerships team, so we can skip the boring forms.
- Email Us
- sponsors@projectvellam.in
Vellam Agent
Online